A blank piece of paper

During one of the covid lockdowns, I was sitting at home in a zoom meeting that felt like it would never end. I was three hours in, listening to lawyers argue about various non-commercial matters in a trade sale negotiation. I sat there, staring at the screen, wondering is this what I want to do for the rest of my life?

Over the next few days and weeks, I spent time reflecting. Lots of reading, lots of long walks and plenty of writing. 

I was very fortunate to have some great mentors and friends that I could turn to for advice. After several discussions, the key question that resonated with me was: 

“If you were ten times braver, what would you do?”

I decided that I want to learn. I want to grow. I want to contribute. 

Over the years, I’ve found the process of starting with the end in mind and working backwards to be very helpful. So, I came up with a few questions to help clarify my thinking. I’m sharing these with you to hopefully help if you’re considering your own long term professional potential.

Long term 

  • How long do I want to work for? (and what would be the approximate year at the end of my professional life)

  • In that year, if I was reflecting back on my professional life, what would I be most proud of and most grateful for?

  • What does success look like for me? What’s my best case? What would my professional "no regrets list" be?

  • How much effort am I willing to commit for success?

  • How do I enjoy spending my professional time?

Alignment and progress 

  • How will I know if I'm progressing over time?

  • What would it take to set me up for success?

  • What does a great year/month/week look like for me (professionally)?

After sharing these questions with some friends and founders, I added a few more questions for longer term consideration for business:

  • What are you excited about?

  • How big a vision do you want to shoot for?

  • How much risk do you want to take? 

  • Do you want to commit to building a customer focussed, high performance culture and team?

  • How much do you need to earn on the journey? How important is liquidity over time?

After going through this process I felt empowered. I had a much better understanding of what was important to me. It also took me on a journey of exploring knowledge management, mental models and frameworks, and the best tools and platforms that could help me, and those I work with, perform better. 

A few initiatives came out of this:

  • I built my site and started sharing thoughts on my blog

  • I started No Brand to invest in mission driven leaders who are building for a long term horizon and benefit from online platforms, community or network effects

  • I co-founded FounderCo to partner with founders (typically founder funded with $10m+ revenue) to create and realise life-changing value

I’m so grateful to spend my time learning, growing and contributing. It is a fulfilling journey spending time with my colleagues, our collective advisors, the founders we work with and the teams they are building. 

Reflecting today, my happiness factor: 10/10.

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A first-class exit

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The founders’ advantage: an ownership mindset